140 STORY: 15 Tips For Joining In A Twitter Event

Today has felt like an even bigger and better #housingday. Really positive buzz on twitter and that sense of ‘feeling proud’ among colleagues and tenants alike. I never fail to be surprised how ‘getting it right’ online can be so effective And powerful. Here is another great blog from @danslee. It was a perfect start for #housingday. Content relevant for any twitter event. One for the note book, for applying and sharing! @Adecapon

Dan Slee

8237167016_0317889078_oSo, you are wondering whether or not to join in #housingday, #ourday or a similar real time Twitter event.

But I’ll bet you think that you’ve nothing to say and not many people will find what you are doing interesting, right?

Good news. You couldn’t be further from the truth and by taking part you’ll be lending your voice to create a far louder noise around an area that no doubt doesn’t always shout about itself.

Back in 2010, me and some colleagues staged #walsall24 which was the first real-time Twitter event in local government. We won the first LGComms gold social media award and for a day the borough was the centre of the digital universe. People from across the council used Twitter to post the day-to-day things we were doing.

We’d taken the idea from Greater Manchester Police and tweaked it. It’s great to see others now take…

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marketing – a business process

Marketing – a business process and the public sector. #marketingcommercialism

Most public sector organisations have ‘communication and marketing’ teams and job titles which may also include the word ‘marketing’. Many are also increasingly asking for marketing qualifications in addition to PR and journalist backgrounds.

It seems to me that many of these teams, based on what is asked of them, focus heavily on communications, PR, reputation/crisis management related activities and within local government building trust with citizens. The sector has also been great at delivering excellent behaviour change campaigns – where the aim is to ultimately improve lives and deliver triple bottom line business benefits. And while this is likely to continue to be important, it may be worth pausing and reflecting for a moment, as we may be on the cusp of this changing too.

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