Marketing – a business process and the public sector. #marketingcommercialism
Most public sector organisations have ‘communication and marketing’ teams and job titles which may also include the word ‘marketing’. Many are also increasingly asking for marketing qualifications in addition to PR and journalist backgrounds.
It seems to me that many of these teams, based on what is asked of them, focus heavily on communications, PR, reputation/crisis management related activities and within local government building trust with citizens. The sector has also been great at delivering excellent behaviour change campaigns – where the aim is to ultimately improve lives and deliver triple bottom line business benefits. And while this is likely to continue to be important, it may be worth pausing and reflecting for a moment, as we may be on the cusp of this changing too.